Progress and Prospects of Destination Image Research in the Last Decade

Destination image influences tourists’ perceptions and opinions of destinations plays a crucial role in tourist behavior travel-purchase-related decisions. This study summarizes reviews 151 pieces literature on destination published six major international hospitality tourism academic journals the last decade (January 2012–February 2022). By combing through literature, we found that research previous has focused following four areas: (1) structure image; (2) measurement branding image, (3) influencing factors (4) influence behavioral intentions. These results revealed clarified latest dynamics. The findings provide an all-encompassing understanding illustrate evolution topic, point to directions for future research.